MusicWire / Feb. 11, 2026 — Moroccan-born, Canadian-raised cultural disruptor El Mehdi makes a bold entrance into the global pop conversation with “SALAM,” his landmark debut EP released January 30 via RENAISSANCE/AWAL, accompanied by “EL FILM,” a self-directed musical short film premiering today. The genre-defying project marks a historic debut for an openly queer Arab artist, expanding music into a cultural statement.
They say no one is a prophet in their own land. With “SALAM,” El Mehdi breaks the adage — and with it, silence, shame, and the glass ceiling.
The project unfolds with art-pop precision, bridging regional identity with global pop resonance. A leap of faith in a landscape that still polices who gets to exist freely, “SALAM” asserts presence without compromise. Ceremonial and defiant, El Mehdi’s sound fuses modern pop with North African and Middle Eastern influences, pairing rich vocals and cinematic strings with dance-driven energy, sensual urgency, and multilingual song writing in English, French, and Arabic. The result is an incandescent world that feels ancestral yet radically future-facing. El Mehdi doesn’t dilute identity to reach wider audiences — he expands pop itself to hold it.
This is pop that remembers where it comes from — but refuses to apologize for where it’s going.
Across five tracks, including the manifesto-like title track “SALAM” (meaning both “hello” and “peace” in Arabic) — El Mehdi transforms vulnerability into power. Written and creative directed by El Mehdi, and produced by El Mehdi and Sūn Jùn (LayLow, AntsLive, Dior), with mixing by Grammy-winner Wez Clarke (Zara Larsson, MARINA, Sam Smith) and string performances by Grammy-nominated Drew Jurecka (Dua Lipa), “SALAM” was created across continents — a global pop record born from emancipation, vision, and reclamation.
“I needed to create a space where we can exist without hiding. And beyond that, a place where we can celebrate ourselves” El Mehdi says. “SALAM is that place.”
Premiering today, “EL FILM” extends this declaration into cinema. Directed, choreographed, edited, and costumed by El Mehdi, the musical short film reflects his multidisciplinary approach, weaving music with dance, fashion, image, and storytelling. Set inside a Moroccan riad, the film unfolds as a passage from darkness into light, centered around a traditional mint tea ceremony. Beneath the anonymous male gaze, ritual chants and El Mehdi — an iconoclastic figure with an androgynous presence — fracture normative masculinity, allowing a fluid, liberated force to emerge. Traditionally associated with the sacred, these elements are reimagined — not as provocation, but as transformation.
“They wanted me in Hell. Baby, I went there. I came back. I only warmed up my tea.”
El Mehdi, “El Film” (Official Video):
https://ffm.link/elfilm.OPR
Disruptive to some and inspiring to others, “SALAM” opens a dialogue many were waiting for and others feared. More than a debut, “SALAM” is a cultural statement.
A new voice has arrived — and it’s coming in peace.
El Mehdi, ” EL FILM ” stillDownload Links:
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About
Moroccan-Canadian artist El Mehdi first emerged with his debut single “ELKASS HLOU,” which sparked rapid traction across platforms, amassing hundreds of thousands of streams and views and breaking into Anghami’s Top 50 across the Middle East and North Africa (MENA) — the leading streaming platform of the Arab world.
He crafts a magnetic, genre-defying pop sound shaped by his North African heritage, shimmering across English, French, and Arabic. A former spokesperson for Amnesty International Canada, El Mehdi has established himself as a distinctive voice within the global MENA diaspora.
With his follow-up “ENCORE” and its self-directed music video created in partnership with the Yves Saint Laurent Museum, Marrakech, El Mehdi affirmed a crystalline and uncompromising vision. He has been hailed as “a rising young phenomenon” (CBC) and “emblematic of a generation” (L’Orient Today), while ICON MENA described his work as “a quiet revolution, far from clichés.” Flaunt praised El Mehdi for challenging social and cultural expectations, The New Arab highlighted a stage presence that is both “elegant and subversive,” and Vogue Arabia noted his ability to move “with grace and intention.”
Previously artist-in-residence at the Cité internationale des arts in Paris, El Mehdi has presented his work at TIFF, the BAFTA-qualifying Aesthetica ShortFilm Festival, and Amsterdam Dance Event, and has performed to capacity crowds across Canada (Nuit Blanche, Canadian Music Week, Montreal Pride).
In 2025, he made his big-screen debut as a leading actor in “L’Héritier des secrets” (dir. Mohamed Nadif), which premiered at theMontreal Museum of Fine Arts as part of Cinémania. Set for theatrical release in 2026, the film is the first Moroccan feature to address trans identity and co-stars Nisrin Erradi, who also appears in “Everybody Loves Touda” (dir. Nabil Ayouch), Morocco’s official submission for Best International Feature Film at the 97th Academy Awards.
On stage and in the studio, El Mehdi challenges what it means to be an Arab man in the modern world, transforming pop into ritual. With his debut EP “SALAM,” he ushers in a new era — free, luminous, and indelible.
Media Contact
François Olivier-Gouriou, RENAISSANCE
f@nowisrenaissance.com
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SOURCE: MusicWire
